Brandon O.
5.0
Product Design Expert | Fortune 100 Experience | Human-Centered Design
Studied at Brigham Young University
Works at VMware
Hiring Manager
Available tomorrow at 10:30 PM UTC
Questions? Start chatting with this coach before you get started.
Brandon’s Design Qualifications
Experience level: Director
60+ people coached for Design
Open to working with clients outside the U.S.
Brandon has helped clients get into these companies:
I am an experienced product designer and strategist with a proven track record in delivering working software across diverse sectors, ranging from startups to Fortune 100 companies such as CVS, Dell, Airbnb, Abbott, ADP, Ford, and PepsiCo. My expertise lies in user-centered design, data-driven insights, lean innovation, visual design, collaborative leadership, and effective problem-solving. Throughout my career, I've led and mentored over 125 individuals across 15 teams, resulting in the successful delivery of award-winning applications. I am deeply committed to continuous learning and empowering others in the field. Whether you're looking to enhance your design skills, develop a design strategy, or navigate the complexities of the design industry, I'm here to support you every step of the way. Let's connect and discuss how I can help you reach your design aspirations!
Brandon can help with:
Interview Prep
User Interface Design
Branding
Resume Review
Networking Strategy
Skill Building
Prototyping
Wireframing
Design Thinking
Visual Design
User Experience Design
Freelancing
About Brandon
I am an experienced product design leader and strategist with a proven track record in delivering functional software across diverse sectors and company sizes, ranging from startups to Fortune 100 companies (e.g., CVS Health, Ford, Abbott, PepsiCo, ADP, Dell, Airbnb). My expertise lies in user-centered design, data-driven insights, lean innovation, visual design, collaborative leadership, and problem-solving. I have successfully led 125+ individuals across 15 teams, resulting in the delivery of award-winning applications. I am committed to continuous learning and empowering others.
Why do I coach?
Mentoring and coaching designers bring me profound joy. I love witnessing individuals blossom, contributing to their professional growth, and cultivating a culture of collaboration and innovation in design. It transcends mere skills; it's about igniting the spark that empowers individuals to soar to their highest potential, collectively lifting the entire design industry to new heights of excellence.
Work Experience
Design Lead
VMware
July 2020 - Present
Hiring Manager
Led user experience design for large corporations (CVS, Broadcom, Abbott, Kohls, Dell, Erie Insurance, Sunnova), and internal VMware initiatives (Spring, Carbon Black), utilizing the VMware ecosystem to deliver enterprise-wide digital products across various client projects. - Defined UX and design strategy, championed the development of lean, user-centered software solutions, introduced AI automations, managed cross-functional global teams, and collaborated with C-level clients. - Captured and translated user insights into actionable design solutions by crafting wireframes, mockups, and interactive prototypes for web and mobile interfaces.
Fractional Design & Leadership
Sunnova
December 2022 - August 2023
Revolutionized solar design system, improving efficiency and reducing installation time and costs. - Championed AI innovation, collaborating with data scientists to refine learning models and leverage emerging technologies. - Shaped strategy: Guided C-suite leadership to reduce project scope, prioritize user experience, and align with business goals, earning praise for research and a well-designed application. - Crafted wireframes, user flows, hi-fi prototypes, and animations to simulate advanced interaction design in both 2D and 3D spaces.
Fractional Design & Leadership
Hunt Club
July 2022 - May 2023
Hiring Manager
Transformed recruitment firm experience by leveraging user research, the power of connections, referrals, and AI to identify top talent. - Designed B2B talent relationship management platform expediting portco hires for top VC and PE firms (i.e Bain Capital, Westcap). - Operationalized personal and company networks with advanced analytics, matching, search, automated communication, and nurturing tools. - Launched mobile 1st B2C talent network and job board, connecting seekers with personalized matches and enabling individuals to monetize on successful referrals and placements. - Promoted user-centered design throughout the entire product lifecycle. Guided and coached staff, ensuring optimal team performance.
Fractional Design & Leadership
Kohl's
February 2022 - December 2022
Designed revamp of the point-of-sale associate and consumer checkout systems, focusing on improved usability, reducing overhead, and increasing customer lifetime value. - Advised VPs, aligned vision, and facilitated leadership workshops. - Conducted user research to mitigate business risk and understand needs, behaviors, and motivations, informing design decisions for staffing, training, loyalty, credit, and checkout processes. - Set clear project goals and success metrics in a fast-paced environment. - Broke down silos, enhancing collaboration between PMs and engineers.
Fractional Design & Leadership
CVS Health
October 2021 - February 2022
Aligned CVS on a shared vision, minimizing churn across multiple product teams in the Pharmacy Benefits Management (PBM) ecosystem. - Initiated a service design initiative identifying revenue recovery opportunities in formulary management, rebate, and claim adjudication processing. - Defined a comprehensive service blueprint for numerous products and operations based on user research. - Presented findings through a UX storyboard to Senior Leaders, fostering empathy and inspiring improvements in PBM experiences. - Established a portfolio management team to bridge business leaders' needs with product teams, enhancing efficiency. Developed a playbook, trained leaders, and mentored designers.
Lead Product Designer
Abbott
July 2020 - September 2021
Revitalized COVID testing experiences through enhanced record management, telehealth, scheduling, and testing apps for various project types (B2B, B2C, and B2B2C). - Improved mobile App Store and Play Store ratings significantly. - Received recognition through multiple prestigious awards for our team's prompt COVID-19 response. - Implemented AR and AI for automated self-testing, reducing wait times and saving costs, contributing to substantial sales growth. - Achieved tight deadlines, addressing global outbreaks (India), collaborating with corporate partners (United, American Airlines), and managing surprise events (PGA, FIFA tournaments). - Established a WCAG-accessible design system in Figma for mobile and web apps, while managing a team of designers.
Principal Product Designer
ADP
January 2020 - July 2020
Launched an AI-driven outplacement platform to retain talent, support separated workers, and reduce employer separation costs. - Achieved broad adoption, positive ratings, and a high success rate. - Facilitated workshops with Sr. leadership and cross-functional teams to generate innovative ideas. - Prioritized features based on impact, feasibility, and risk tolerance as a balanced team. Informed decisions via user research validation. - Created user flows, wireframes, interactive prototypes, and ensured accessibility while adhering to ADP's design system.
Principal Product Designer
The Church of Jesus Christ of Latter-Day Saints
February 2018 - January 2020
Led the design and optimization of internal CRM and Android mobile applications for call center agents and field representatives, leading to improved efficiency, personalized workflows, and increased user engagement. - Optimized Android app increasing user engagement (3x), Google Play rating (3.2 to 4.4 stars), and reduced battery drain (19-46%). Led 6 designers and 12 researchers between 3 projects. - Conducted global contextual inquiry, analyzed findings, and improved user goal-setting experience. - Coordinated redesign of the CRM tool using the latest design system standards, improving accessibility and usability through close collaboration with the design system team, while migrating from Sketch to Figma.
Sr. UX Designer
Airbnb
January 2017 - February 2018
Developed professional hosting tools, including data migration, multi-calendar, bulk listing, payment, and API interfaces. - Facilitated access to a significant number of new listings, resulting in notable booking revenue lift and adoption by numerous businesses. - Collaborated cross-departmentally to shape projects, driving app-wide design and policy changes. - Conducted generative and evaluative user research to inform project decisions and assess existing products. Compiled comprehensive reports, delivering actionable insights to Sr. Leaders. - Crafted wireframes, mockups, personas, and high-fidelity prototypes for web and mobile interfaces. - Worked closely with engineering teams, providing detailed specifications for design implementation.
Head of Product Design & Management
Lodgable
January 2012 - January 2017
Hiring Manager
Launched a comprehensive channel management platform, encompassing listing management, data integration, accounting, integrated business websites, payment features, and an app marketplace. - Led the platform to achieve top usability ratings on GetApp, G2, and Capterra for three consecutive years. - Established key metrics and analytical tools to track user satisfaction, engagement, adoption, retention, and usability. - Managed project timelines, budgets, and hiring. - Forged partnerships with major online travel agencies (Expedia, Booking.com, TripAdvisor, Airbnb) and airlines. - Provided guidance, mentorship, and upskilling opportunities to both junior and senior designers. - Identified and implemented process improvements to enhance efficiency. - Developed a comprehensive design library and ensured consistent branding across all platforms. - Facilitated successful collaboration between teams, stakeholders, executives, and partners to refine business strategies and drive growth.
Creative Director
Codesign
January 2004 - 2012
• Established client base with PepsiCo, Coca-Cola, Ford, Procter & Gamble, and pro athletes. • Worked closely with clients, delivering impactful design solutions across digital and physical mediums. • Scaled team from 2 to 20+, fostering high performance.
Education
Brigham Young University
Bachelor of Science,, Business Management, Marketing
- Completed degree in 2.5 years, Summa Cum Laude
Brigham Young University
Bachelor of Arts , Visual Design, Computer Graphics
Brigham Young University
Minor, Computer Science
14 Reviews
Overall Rating
5.0
Brandon has helped clients get into these companies: