Stephanie W.
5.0
Product Management Coach | IBM Program Director | 10+ yrs experience
Studied at McCombs School of Business (UT Austin)
Works at IBM
Available tomorrow at 11:00 PM UTC
Questions? Start chatting with this coach before you get started.
Stephanie's Product Management Qualifications
Experience level: Director of Product
60+ people coached for Product Management
Open to working with clients outside the U.S.
Stephanie has helped clients get into these companies:
Welcome to my profile! As a Program Director at IBM, I have over 10 years of experience in global product management and marketing, specializing in the hybrid cloud, data, and AI space. Throughout my career, I have successfully launched marketing initiatives, revitalized product lines, and developed content strategies that align with buyers' journeys. With a proven track record in sales growth and account penetration, I have the expertise to help you navigate the competitive field of product management. Having coached 62 individuals in the past, I am passionate about helping others reach their career goals. Reach out to me today and let's work together to take your product management career to new heights!
Stephanie can help with:
Skill Building
LinkedIn Review
Execution
Promotion Strategy
Cover Letters
Resume Review
Networking Strategy
Strategy & Vision
Influence & Collaboration
Product Case Interview Prep
Behavioral Interview Prep
About Stephanie
I have 10+ years of product marketing and product management experience leading business initiatives and growth strategies in the hybrid cloud, data, and AI space at IBM. Expertise in all aspects of marketing including launching marketing initiatives for new product introductions and product line revitalization, and developing content strategies and plans aligned to buyers journeys with assets that bring key value props and messages to life. Exceptional track record in developing strong relationships and alliances with channel partners. I've also mentored many colleagues on career guidance, product management/marketing skills, and helped with resumes and cover letters.
Why do I coach?
I have done coaching throughout my career at IBM to share my wisdom specifically in the product management and marketing space along with resume guidance. I got into coaching as my father and I started our own executive search/resume writing firm when I was in college, and it aspired me to help others grow in their career. My passion is helping people gain clarity and confidence around the direction they want to go. Anyone can benefit from a career coach at all stages of their careers. While the majority of my clients have come to me because they feel unhappy and are actively seeking a change, I have also helped many who are doing really great but want to get to their next level. Additionally, I have helped many who are in the middle – they are not looking for a career change – but want to figure out how to deal with difficult managers or make a toxic work environment better. Hope you can give me a try!
Work Experience
Director of Product Management
IBM
January 2021 - Present
- Lead a team of go-to-market product management for the IBM Cloud Infrastructure space to develop targeted messaging, value propositions, personas, use cases, thought leadership and marketing and sales enablement programs for enabling effective selling - Managing GTM strategy to accelerate revenue through uncompromising focus on the needs of sellers within all routes and GEOs, including just-in-time enablement, impactful sales assets/tactics, and playbooks to accelerate client outcomes. - Cross-functional leadership and collaboration with sales, marketing, tech, and product leaders to drive most impactful revenue-growth initiatives in line with IBM’a business priorities and goals - Achieved 237% increase Y2Y in revenue from promotional campaigns related to the hybrid cloud infrastructure area - Leading execution for innovative GTM strategies from inception to launch and market feedback - converting business and technical positioning and quantifiable value propositions into sales enablement and market messaging and content - Performing win/loss analysis, client feedback and market data analysis to dynamically iterate on solution/offering/approach for market segments
Co-Owner
SPMB Executive Search
January 2009 - Present
WING & ASSOCIATES, LLC, an Executive Search Firm, specializing in Human Resources and Sales Executives, with offices in TX and FL, is a hands-on, personal touch, one-to-one search firm that has access to the sharpest and most talented individuals to be found. In addition to placing executives, we provide career coaching and CV enhancement services. As a specialized consulting service, we take a different approach when placing human resource and sales professionals at the senior management level, which puts us in a category all our own. What makes us unique to our industry is our experience, our intention and our objectives. We are not the type of search firm that only wants to fill a slot, but instead we want to help our clients succeed at many different levels. We find talent on the local, regional and national level. Responsibilities: - Participated in start-up activities for new executive search company; designed and developed company website and marketing collateral; handled contract development and generation - Identified candidates for executive and professional positions by performing research and evaluations - Identified new business development opportunities and established client relationships
Client Success Manager
IBM
July 2019 - January 2021
- Led Digital Tech Touch program managing 15,000 unassigned accounts via digital channels to provide a virtual CSM experience within the IBM Cloud Platform space - Analyzed the IBM Cloud Platform user journey to identify gaps in digital nurture of existing customers that can help them be more successful on the platform - Conducted data science and analysis to identify target cohorts of customers with a high propensity to grow and design expansion campaigns for them - Utilized data science and analysis to identify at-risk customers to conduct expansion and retention programs, which led to a $30.7M ARR - Identified and implemented additional digital and low-touch methods to interact with the existing ins install base
Product Marketing Manager
IBM
July 2014 - July 2019
- Led go-to-market strategies and coordinate actions to drive performance, including Routes-to-Market, Awareness, Demand Programs and Enablement Go-to-Market Plans - Developed, led, and executed Business Partner marketing activities that generated the first third party e-commerce cloud marketplace for B2B and B2C customers - Produced marketing and sales assets (i.e. Data Sheets, White Papers, Client Case Studies/Videos, Infographics, Analyst Reports, Client Conversation Starters, Competitive Playbooks, etc.) to support the solution message and are in alignment with the target buying scenarios - Delivered compelling value propositions and strategic messages to improve the portfolio’s market position, competitive advantage and business results - Applied deep portfolio, buyer and routes-to-market expertise to the marketing strategy and the standards for client experience for net new client and existing clients - Established future quarter pipeline by managing the execution of current quarter plan activities, assessing performance, and executing the pipeline strategy within the defined management system - Managed and developed client case studies, videos and sparklers to increase awareness of our client reference program and boost sales - Managed social media platforms including IBM ECM Twitter, LinkedIn, Facebook, YouTube and Blog channels; responsible for live tweeting during conferences to ensure high rates of engagement on accounts during events; measures the impact of social media on the overall marketing efforts - Assisted with marketing recruiting efforts including working at university career fairs, resume screening, interviewing candidates, etc. - Ensured accurate tracking and reconciliation of the WW ECM Budget on a quarter over quarter basis, including close collaboration between Finance and all ECM Budget line item owners, to manage spending and ensure ECM is maximizing its marketing budget to meet business objective
Stephanie was also given offers to work at
IBM
Education
McCombs School of Business (UT Austin)
Bachelor's degree, Business Administration
Activities and societies: OC Texas Exes Chapter - Social Media Director and Treasurer Upper-Level Business Courses
Southwestern University
B.A., Business- Specialization in Marketing
Activities and societies: National Honor Society; Alpha Delta Pi Sorority Member; Roteract; Pre-Law Society; Best Buddies Mentoring Program
Liberty University
MBA
Stephanie was also personally admitted to
Stanford University
Kellogg School of Management (Northwestern)
5 Reviews
Overall Rating
5.0
Stephanie has helped clients get into these companies: